This one is a little different for me, but as I picked it up at my local library for the whopping sum of $.25, I thought I would give it a read. In a nutshell, it’s an expose’ of the television news industry, written in 2002, by someone who was on the inside. Bernard Goldberg was a thirty year veteran of the news industry, and per his own admission, “one of the boys,” until a pang of conscious got a hold of him as he watched a newscast of one of his associates, Eric Engberg, a Washington correspondent for the CBS news, in 1996. This was the year that Steve Forbes was a presidential candidate, and one of the main focuses of his campaign was the introduction of a flat tax. Engberg in a nutshell decided to direct the story to his own “disliking” of Steve Forbes, and instead of reporting the facts without bias, he pretty much editorialized it, and described it like this, “Forbes Number One Wackiest Flat-Tax Promise.”
Upon seeing this, it was like a light bulb went off in Bernard Goldberg mind, so he wrote a piece for the Wall Street Journal , “Networks Need a Reality Check” in February of that year. Then, what followed two days later, in the New York Post was an editorial, “Blowing the Whistle on CBS News, ” Where the editors then praised Bernard Goldberg for his insights and honesty.
Mr. Goldberg took a lot of heat for this, from CBS, his co-journalists, and Dan Rather, whom he repeatedly refers to in his book as “The Dan” instead of the “The Don,” of the media mafia. The book itself exposes the way that the media, (not just CBS), distorts the news to fit their own agenda.
The personal take that I got, from this is that Mr. Goldberg is really sore at Dan Rather, and to be honest it appears that he really wanted to paint him in the worst light he could, as a payback. I understand that, but unfortunately this screams out at you in this book, so much that you may miss much of the interesting content, of how the media creates political brainwashing, creates fear of things that aren’t nearly as bad as they appear, how it changes public opinion, and bends very very left of center. It has some rough language which I didn’t expect but was not surprised about either.
I guess it was worth the $.25, but it really didn’t’ tell me anything I didn’t already know, or at least suspect with reasonable certainty. Being honest, anyone who actually takes the network news at their word, has already missed the boat of Wisdom to begin with.
I believe what Bernard Goldberg says is true about the media and the bias. It’s a shame, but again a testimony to the world we live in. Like I said, it was worth the $.25 I paid, but most of it is Bernie playing pay back to Dan Rather.
It’s about 232 pages, complete with the editorials that started it all. If you read it, to learn more about the sad state of our media, you will not be disappointed. We live in a fallen world, with fallen journalists.
“And that’s the way it is.” (Walter Kronkite)